Date: November 22, 2007 Business Section Huiping Iler unlocks "localization" potential SARAH DOUGHERTY, for CANWEST NEWS SERVICES A few years ago, emissaries from the California winery Kendall-Jackson met with restaurateurs in China. Pouring a glass of pinot noir, the Kendall representative described the wine as having hints of strawberry. He…
Date: October 13, 2006 Business Edge: Expertise maximizes global web presence- High ranking on search engines can pay big dividends By Christina Friedrichsen Huiping Iler, owner of wintranslation, a translation company based in Ottawa and author of Maximizing Visibility for Multilingual Web Sites, says not hiring a professional translator can…
Buying Cultural Savy SARAH DOUGHERTY, for CANWEST NEWS SERVICES A few years ago, emissaries from the California winery Kendall-Jackson met with restaurateurs in China. Pouring a glass of pinot noir, the Kendall representative described the wine as having hints of strawberry. He was met with blank looks; no one in…
Fine-tuning websites lost in translation SARAH DOUGHERTY, Special to the Gazette Published: Monday, November 19 2007 The Gazette The Entrepreneurs. Huiping Iler's firm helps companies trolling global markets for customers adapt their sites to other cultures A few years ago, emissaries from the California winery Kendall-Jackson met with restaurateurs in China.…