A few summers ago, I interviewed a summer student. He was doing his graduate studies in political science at the time. From his resume, I could tell that he had political ambitions. My question for him was, if you had a choice between working as an auto assembly worker and a position in the political science field with long term potential but less pay, which one would you pick? I thought this might have been a fairly difficult question but it did not take him long to reply. "I think I'd work for Chrysler's any day, who can say no to good pay and benefits?"
Have you ever had the chance to ask yourself what kind of a life you would like to be living? Even though I have asked myself that question once in a while, I had to give it a lot more thought lately, because it is part of a personal growth course that I am taking.
Running a translation business is not easy. As small as the industry may be, we as business owners face a full set of business challenges: personnel management, sales and marketing, client relations, and the list goes on. Everyday, we go into work hoping to improve the business, to make it more successful. Sometimes we wonder, what is the killer factor? What makes some companies more successful than others?
With China emerging as an economic superpower, more and more companies are launching Chinese web sites to establish a presence. The Chinese language has the second largest share on the World’s Internet market, with English in the top spot, and Japanese in third.
Is there a demand for your products or services outside of your domestic market? If so, how are you marketing to this group of potential customers? How do you overcome language and cultural barriers? Web Localization, which is the process of translating your web site into your customers' languages and adapting to local markets, is an essential step toward establishing a market presence.