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Cultural Considerations in Business

The degree to which cultural awareness plays into a company’s international marketing strategy can determine its success or failure – and yet it’s often overlooked. Ignoring culture can alienate potential business, which is why it should impact the decisions you make, interactions with customers, advertising strategies and website localization. Culture…

Culture and Why it Matters to Your Business

In 2003, an Xbox game received an extremely vocal and negative reaction due to religious content deemed offensive. Kakuto Chojin: Back Alley Brutal, developed by Dream Publishing and published by Microsoft Game Studios in 2002, contained verses from the Qur’an being chanted in the background. Since the majority of Muslims believe the Qur’an should be handled with the utmost respect as it is the literal word of God, there was considerable outrage among many groups for the perceived lack of deference afforded to the Qur’an in the Xbox game. As a result, the game was recalled and the companies involved alienated many potential customers and experienced a loss of sales.

Easter and other holidays around the World

Have you ever received an email saying “Happy Holidays” even though you will not actually be celebrating anything? People love to share their happiness with others and sometimes they do not remember that the recipient might not be in the same situation. This is very common in multinational societies, like in Canada, where there are so many different nationalities living and working together.
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