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Cultural Considerations in Business

The degree to which cultural awareness plays into a company’s international marketing strategy can determine its success or failure – and yet it’s often overlooked. Ignoring culture can alienate potential business, which is why it should impact the decisions you make, interactions with customers, advertising strategies and website localization. Culture…

Culture and Why it Matters to Your Business

In 2003, an Xbox game received an extremely vocal and negative reaction due to religious content deemed offensive. Kakuto Chojin: Back Alley Brutal, developed by Dream Publishing and published by Microsoft Game Studios in 2002, contained verses from the Qur’an being chanted in the background. Since the majority of Muslims believe the Qur’an should be handled with the utmost respect as it is the literal word of God, there was considerable outrage among many groups for the perceived lack of deference afforded to the Qur’an in the Xbox game. As a result, the game was recalled and the companies involved alienated many potential customers and experienced a loss of sales.

Advertising to International markets: different cultures, different tastes

Nike has been selling shoes in China since 1984. Everybody knows that Nike shoes aren’t the cheapest, but they adjusted their prices for the Chinese market. Also, the sudden popularity of basketball in China was the real boom for Nike. Basketball players wear Nike and people in China love them so they love Nike shoes… This company found the right instrument to crack into a tough market.
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