Search marketing localization is an important component of any international online marketing campaign. Reaching your target audience in their native language is critical. Often, word for word translation of a paid search advertisement or an organic landing page isn’t enough – linguistic and cultural adaptations are needed.
For that reason, it is important to be aware on these cultural adaptations when optimizing a website or webpage for organic and paid search. It enables webpages to rank higher on search engines such as Google, Bing or Yahoo! and thus generate additional traffic to your website.
Different languages and cultures have different search habits that impact each element of your campaign from keyword research, on-page optimization, link building and link analysis. By localizing each campaign, you can open your online business to customers worldwide and reach new target markets.
wintranslation is now offering Multilingual Search Marketing Localization Services.