Cross-Cultural Training
“World” Wide Web:
secrets to building successful multilingual websites
Almost one billion people have access to the Internet today; 70% of them use a language other than English. The majority of searches conducted in Google are done in a language other than English. No wonder more and more savvy marketers are developing web content in multiple languages as a way to attract potential customers.Creating a website for a worldwide audience requires more than just translation. How do you make sure your web content delivers real business results for your company? Don’t repeat the mistakes other companies–including global conglomerates–have made. This one-day seminar packed with real life examples will provide an informative and educational primer for developing websites that are ready for world wide deployment.
Seminar content
Search Engine Marketing for multi-language and multi-country sites
How to promote your site internationally through search engines which generally create 80% of site traffic
To create or to translate
Choose between original content creation or translation: pros and cons
Workflow development
How to develop a workflow that connects translators, copywriters, search engine marketers and usability specialists to produce desired business results from your global website
Cultural sensitivity
How to develop a cultural auditing system to avoid becoming the laughing stock of your potential customers, worst yet being banned because of offensive content! And much more!
“World” Wide Web: secrets to building successful multilingual websites(28 kb)
Pricing
Half-day sessions: $3,000 plus travel
Telephone needs assessment prior to seminar included (up to 45 minutes)
Who should attend
Online marketing managers
Search engine marketers
User experience professionals
Copywriters
Web developers
Case studies include:
Northwest Airlines
H & R Block
Disney
Amazon.com
seminar leaderHuiping Iler, President of wintranslation
Iler is a popular speaker at website localization and search engine marketing conferences. She has spoken at the Search Engine Strategies conferences, Ad-tech, and Association of Language Companies’ annual conference. Her dynamic presentation style and valuable content has consistently earned her high ratings and excellent feedback from the audiences.
