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Almost one billion people have access to the Internet today; 70 percent of them use a language other than English. The majority of searches conducted in Google are done in a language other than English. No wonder more and more savvy marketers are developing Web content in multiple languages as a way to attract potential customers.
Creating a Web site for a worldwide audience requires more than just translation. How do you make sure your Web content delivers real business results for your company? Don’t repeat the mistakes other companies--including global conglomerates--have made. This one-day seminar packed with real life examples will provide an informative and educational primer for developing Web sites that are ready for world wide deployment.
Search Engine Marketing for multi-language and multi-country sites
How to promote your site internationally through search engines which generally create 80% of site traffic
Choose between original content creation or translation: pros and cons
How to develop a workflow that connects translators, copywriters, search Engine marketers and usability specialists to produce desired business results from your global Web site
How to develop a cultural auditing system to avoid becoming the laughing stock of your potential customers, worst yet being banned because of offensive content! And much more!
 “World” Wide Web: secrets to building successful multilingual Web sites (28 kb)
Huiping Iler,
President of
wintranslation.com
Iler is a popular speaker at Web site localization and search engine marketing conferences. She has spoken at the Search Engine Strategies conferences, Ad-tech, and Association of Language Companies’ annual conference. Her dynamic presentation style and valuable content has consistently earned her high ratings and excellent feedback from the audiences.
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seminar leader 
