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As seen in Fortune magazine and CNNMoney.com
Going to China these days? Either you go for business or pleasure, you might need to prepare yourself ahead of time. This article will help you avoid embarrassing or possible expensive situations when dealing with Chinese people.
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April 2009

Cross Cultural Advertising
Growing up, I recall coloring rainbows and horses with my classmates as we shared a box of Crayola crayons. I can still remember the colors today "Burnt Orange", “Turquoise blue”, and “Aquamarine”. So when my 5-year-old nephew took out a box of Crayola’s the other day and asked me to color with him, I was all about using every color in the box. Little did I know, Crayola has gone through some cultural changes over the years… it wasn't until I asked him to pass over the “Indian Red” that he looked at me confused and handed over “Jazzberry Jam” instead… not a name I was familiar with, and clearly not the color I needed to fill in the bark of my tree.

Other resources

Chinese numbers for kids (PDF)
Free Chinese basic phrases for tourists (PDF)