Episode #2: Foreign Language Content - Your door to new markets
Foreign language content
Recorded: May 29, 2007
(Duration: 20m 19s)
This podcast is a presentation by Étienne Denis of 90 degrés, a web consultancy specializing in creating original Canadian French web content.
He shared a panel with Huiping Iler of wintranslation.com at 2007's Online Revealed conference on the role foreign language content plays in attracting and converting international customers. Don’t be intimidated by the opening monologue in French as the entire presentation is in English - the French opening only adds to the dramatic effect! This presentation is of particular interest to companies wishing to reach the Quebec market in Canada but the ideas and principles apply to all languages and markets.
Dowload the presentation (PDF file, 600 Kb)
Episode #1: Business metrics for language companies
Business metrics for language companies
Recorded: March 17, 2007
Part 1 of 1
(Duration: 34m 22s)
This podcast is an interview with Welocalize CEO Smith Yewell. An article titled the same was published in the January 2007 issue of Multilingual magazine. Yewell discusses the importance of time tracking for staff and other key performance indicators he uses to manage his $35 million language service empire.
How welocalize differentiates itself from the other localization service providers out there
A few accounting basics: how to calculate the gross margin
Without measurements is hard to make decisions
How to compile numbers
Tools for measuring
Examples of major decisions based on measurements results
How does the measurement system impact the employees
Why welocalize decide to grow by mergers and acquisitions instead of internal, organic growth
How welocalize measure the internal cost
How marketing effort is measured
Process that would systematically encourage innovation or process improvement
"Hire people that inspire you and get out of their way."
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