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Going Global: How to Succeed in International Markets

Successfully taking your business global and selling your products and services in international markets can be nerve-wracking. You know that each market has its own unique cultural, linguistic, and product needs, but you are not sure what this means to your business and you are overwhelmed by the amount of information on globalization and international marketing that exists. You also realize that even huge multinational companies have made costly errors when attempting to sell to a global audience. For example, Nike made a big mistake in the late 1990s when they used flames to depict the word “Air” as the logo on their “Nike Air” running shoes. Unfortunately for Nike, this symbol looked very similar to the Arabic word for “Allah.” Due to the offense this caused to many Muslims, Nike had to remove thousands of pairs of shoes from the marketplace, as well as work hard to repair the damaged relationship with their alienated customers.

If you are considering taking your product or service global but can’t decide if the benefits are worth the risks, then keep reading. Global trade and international business holds numerous opportunities for your company if you are willing to take the time to learn how to adequately prepare for and then enter foreign markets. When you carefully consider linguistic, cultural, business, political, and legal differences in your target market, you have a much better chance of avoiding marketing mistakes that other companies have made, many of which caused significant embarrassment and loss of sales and potential customers.

To avoid these mistakes, it is vital that you pay attention to the culture and local customs of your customers. This philosophy will help you to seize international business opportunities and increase sales rather than offending potential customers and damaging your international reputation. The information provided in this White Paper is easy-to-read, tailored to companies contemplating venturing beyond their own borders, and will provide potential for numerous benefits as you enter the global marketplace.

Going Global: How to Succeed in International Markets” is the new White Paper from wintranslation. It provides helpful tips, information, and advice to help your company successfully expand into international markets and to make your efforts at globalization more effective, affordable, and timely.  

Felicia Bratu

Felicia Bratu is the operations manager of wintranslation, in charge of quality delivery and client satisfaction. As a veteran who has worked in many roles at the company since 2003, Felicia oversees almost every aspect of the company operations from recruitment to project management to localization engineering. She recently received certification as a Localization Project Manager as well as Post-Editing Certification for Machine Translation. Felicia holds a BSc. in Industrial Robotics from the University of Craiova, Romania.