In today’s society of high demand for fast and cheap products and services, many people turn to free online translation tools because they are just that–fast and cheap! They are available for free because they are automated translations. They work by drawing on large databases of previously translated words which are programmed with algorithms in order to match translated words with those entered by the user. Some common online translation tools include: Google Translate and Bing Translator.
While it may seem the most convenient and cheapest option at the outset, what many people do not realize is that using online translation tools often ends up costing users a lot more money, time, and stress in the long run. If you are simply looking to translate a few words for personal knowledge, or use, you may find these tools useful. However, using these tools for professional or business purposes is very risky, and could end up costing you or your business a lot more than just money! You may have worked very hard build up the quality, recognition, and reputation of your product or service in local markets. However, if you are using a bad quality translation to reach out to customers in other languages, your product or service will appear low quality and your potential customers may not even take a second look. This is risk you run if choose to go with an online translation.
Here are some real examples of the difference that online vs. professional translation can make. We chose a few sentence at random and tested them by entering them into some of the most commonly used online translation tools. We then shared the resulting translations with one of our translators in each respective language and asked them to comment on the quality of the translation. The results were quite interesting to say the least!
Each tool was tested for four languages: French, Spanish, Chinese, and Urdu.
Click on the links below to see the comparison in each language:
If you would like to get started on your professional translation project, fill out our free quote request today!