Financial Post

Buying Cultural Savy


A few years ago, emissaries from the California winery Kendall-Jackson met with restaurateurs in China.

Pouring a glass of pinot noir, the Kendall representative described the wine as having hints of strawberry. He was met with blank looks; no one in his audience had ever tasted the fruit. The company went back to the drawing board to adapt its descriptors to the Chinese palate.

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Felicia Bratu

Felicia Bratu is the operations manager of wintranslation, in charge of quality delivery and client satisfaction. As a veteran who has worked in many roles at the company since 2003, Felicia oversees almost every aspect of the company operations from recruitment to project management to localization engineering. She recently received certification as a Localization Project Manager as well as Post-Editing Certification for Machine Translation. Felicia holds a BSc. in Industrial Robotics from the University of Craiova, Romania.