Episode #2: Foreign Language Content – Your door to new markets

Recorded: May 29, 2007
(Duration: 20m 19s)


This podcast is a presentation by Étienne Denis of 90 degrés, a web consultancy specializing in creating original Canadian French web content.

He shared a panel with Huiping Iler of wintranslation at 2007’s Online Revealed conference on the role foreign language content plays in attracting and converting international customers. Don’t be intimidated by the opening monologue in French as the entire presentation is in English – the French opening only adds to the dramatic effect! This presentation is of particular interest to companies wishing to reach the Quebec market in Canada but the ideas and principles apply to all languages and markets.

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