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Business Edge

Business Edge

Date: October 13, 2006 Business Edge: Expertise maximizes global web presence- High ranking on search engines can pay big dividends By Christina Friedrichsen Huiping Iler, owner of wintranslation, a translation company based in Ottawa and author of Maximizing Visibility for Multilingual Web Sites, says not hiring a professional translator can…

Financial Post

Financial Post

Buying Cultural Savy SARAH DOUGHERTY, for CANWEST NEWS SERVICES A few years ago, emissaries from the California winery Kendall-Jackson met with restaurateurs in China. Pouring a glass of pinot noir, the Kendall representative described the wine as having hints of strawberry. He was met with blank looks; no one in…

The Gazette

The Gazette

Fine-tuning websites lost in translation SARAH DOUGHERTY, Special to the Gazette Published: Monday, November 19 2007 The Gazette The Entrepreneurs. Huiping Iler's firm helps companies trolling global markets for customers adapt their sites to other cultures A few years ago, emissaries from the California winery Kendall-Jackson met with restaurateurs in China.…

The Vancouver Sun

The Vancouver Sun

Translator helps B.C. firms pitch to China

Chinese and Western worlds fail miserably to understand each other

Wintranslation CEO Huiping Iler has this advice for B.C. business people and travellers headed to China: "It is vastly different from the West. Not just in its language, but also in its people's way of thinking, behaving and communicating." Here are some examples of what befuddles people in China when they meet Westerners: Why do you mean, "I am not getting to the point?"

Joanne Lee-Young, Vancouver Sun

CBC Radio Canada International

CBC Radio Canada International

Date: January 15, 2007 CBC Radio Canada International "The Link" Profile of WTB Language Group Inc. "This week I spoke to Huiping Iler. She is the owner of her company WTB Language Group Inc. She was born and raised in Hunan Province, China and studied English literature." Reported by David…