Localizing Christmas – when translation is not enough
Christmas is just around the corner. In many parts of the world, people are preparing for this holiday that holds great significance for the millions of people who celebrate it. As a result, many websites have been updated just for this event with nice images of Christmas decorations, Santa Claus, Christmas trees, and people ice [...]
read moreGuidance For Website Localization
Many North American businesses acknowledge the holiday spirit with various Website images and statements, in an attempt to warm the hearts of existing customers, and perhaps gain new ones worldwide.
read moreThree Common Mistakes in Designing Navigation for Multilingual Content
Thinking of translating your web site? Are you looking for an experienced language service partner to share with you their knowledge of languages and cultures of the markets you wish to reach? Wintranslation is a specialist in translating websites and adapting them for international markets. In addition to professional translating your content, we incorporate search [...]
read moreRichard Ishida
Probably the most oft-repeated comment I receive after an awareness-raising keynote is, “I had no idea!” This sort of thing isn’t usually taught in schools or universities, developers are often embedded in homogenous societies or find it hard to see past the large home user base, and people are kept really busy worrying about what’s right in front of their nose, much of the time.
read moreIt’s in the Details: Seven Secrets of a Successful International Website
Your customers want to feel like you are speaking to them. They want to feel like you understand them. This can be a relatively straightforward task if your target market shares your language and culture. But what if it doesn’t?
read more5 Ways to Use Website Translation to Help the Bottom Line
A few days ago I was browsing through Google News and read a story on Toys “R” Us’ plan to sell its global toy division. The story got me interested right away. What would Toys “R” Us do without its toys division? How did a company once at the supremacy of the toy business become so battered to be forced to sell its core business?
read moreThe dangers of publishing your website in another language
Publishing your website in another language is like managing a brand new website. It demands people who are expert in writing and editing in that language. The standard of English on the Web, for example, is often poor, even for those whose native language it is. It can be embarrassingly bad for websites publishing English as a foreign language.
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