Skip to content

Localizing your Business: A User’s Guide

Picture the scene. A family buys a dark brown couch, chair, and loveseat from a furniture store in Toronto. On the day the new furniture is delivered to their Brampton, Ontario home, the couple's curious seven-year-old daughter begins to carefully examine the new arrivals. A few moments later, she innocently asks her mother, "What does 'Nigger-Brown' mean?" Astonished, this mother turns to her daughter who is pointing to the packing labels attached to the furniture. In place of a more appropriate term, the colour description on the label is a racial slur completely unacceptable in Canadian society.

Looking for audio-video translation? We can help!

When you have audio and audio-video files that need to be reproduced in another language, it simplifies the process by using a company that can handle all aspects of the project. To get a better idea of what's involved, below is a basic breakdown of the steps, from transcription, translation and voice recording to timing, syncing and post-processing.
Back To Top