Menu

Culture and Why it Matters to Your Business

In 2003, an Xbox game received an extremely vocal and negative reaction due to religious content deemed offensive. Kakuto Chojin: Back Alley Brutal, developed by Dream Publishing and published by Microsoft Game Studios in 2002, contained verses from the Qur’an being chanted in the background. Since the majority of Muslims believe the Qur’an should be handled with the utmost respect as it is the literal word of God, there was considerable outrage among many groups for the perceived lack of deference afforded to the Qur’an in the Xbox game. As a result, the game was recalled and the companies involved alienated many potential customers and experienced a loss of sales.

Easter and other holidays around the World

Have you ever received an email saying “Happy Holidays” even though you will not actually be celebrating anything? People love to share their happiness with others and sometimes they do not remember that the recipient might not be in the same situation. This is very common in multinational societies, like in Canada, where there are so many different nationalities living and working together.

Advertising to International markets: different cultures, different tastes

Nike has been selling shoes in China since 1984. Everybody knows that Nike shoes aren’t the cheapest, but they adjusted their prices for the Chinese market. Also, the sudden popularity of basketball in China was the real boom for Nike. Basketball players wear Nike and people in China love them so they love Nike shoes… This company found the right instrument to crack into a tough market.

All roads lead to Beijing

An old Latin proverb says that all roads lead to Rome... However, it seems that these days all roads lead to China for many reasons, but most recently, to the Olympic Games. Going there for business or for the Games, a few basic things about China and a few words in Chinese might come in handy.