Felicia Bratu

It’s in the Details: Seven Secrets of a Successful International Website

Your customers want to feel like you are speaking to them. They want to feel like you understand them. This can be a relatively straightforward task if your target market shares your language and culture. But what if it doesn’t?

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On August 12, 2010, posted in: Website Translation by

5 Ways to Use Website Translation to Help the Bottom Line

A few days ago I was browsing through Google News and read a story on Toys “R” Us’ plan to sell its global toy division. The story got me interested right away. What would Toys “R” Us do without its toys division? How did a company once at the supremacy of the toy business become so battered to be forced to sell its core business?

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On August 11, 2010, posted in: Website Translation by

The dangers of publishing your website in another language

Publishing your website in another language is like managing a brand new website. It demands people who are expert in writing and editing in that language. The standard of English on the Web, for example, is often poor, even for those whose native language it is. It can be embarrassingly bad for websites publishing English as a foreign language.

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On August 11, 2010, posted in: Website Translation by

Exhibit Works Case Study: Website Localization

Exhibit Works is a market leader in developing exhibit programs, mobile tours, museum exhibits and themed attractions. The company wanted to reach a global audience by translating their website into Chinese, French, German, Hindi and Spanish.

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On August 11, 2010, posted in: Case Studies by

The Windsor Star

Date: November 22, 2007 Business Section Huiping Iler unlocks “localization” potential SARAH DOUGHERTY, for CANWEST NEWS SERVICES A few years ago, emissaries from the California winery Kendall-Jackson met with restaurateurs in China. Pouring a glass of pinot noir, the Kendall representative described the wine as having hints of strawberry. He was met with blank looks; […]

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On August 4, 2010, posted in: Newspapers by