Felicia Bratu

Machine Translation vs. Human Translators

Last year, a group of Israeli journalists used an online machine translation tool to translate an email for the Dutch Consulate in Tel Aviv. The message should have been about an upcoming visit to the Netherlands for a seminar on Dutch politics. However, the final result was nothing close to that and they ended up asking the Dutch minister some senseless questions about his mother.

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On August 12, 2010, posted in: Miscellaneous by

A few things to know before visiting China

China ’s long history and rich culture have helped shaped the formation of its modern society. Although China has come a long way in the last 30 years, just because “Prison Break” is a hit show and young people wear blue jeans doesn’t mean that it isn’t culturally very distinct.

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On August 12, 2010, posted in: Cross-Cultural Articles by

Advertising to International markets: different cultures, different tastes

Nike has been selling shoes in China since 1984. Everybody knows that Nike shoes aren’t the cheapest, but they adjusted their prices for the Chinese market. Also, the sudden popularity of basketball in China was the real boom for Nike. Basketball players wear Nike and people in China love them so they love Nike shoes… This company found the right instrument to crack into a tough market.

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On August 12, 2010, posted in: Cross-Cultural Articles by

All roads lead to Beijing

An old Latin proverb says that all roads lead to Rome… However, it seems that these days all roads lead to China for many reasons, but most recently, to the Olympic Games. Going there for business or for the Games, a few basic things about China and a few words in Chinese might come in handy.

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On August 12, 2010, posted in: Cross-Cultural Articles by

Everything starts from the label

We live in a world of recalls. Everyday, a product is taken off the market for different reasons. Some of these products are recalled because of incorrect labelling, missing warning labels, ingredients not listed on the labels, undeclared allergens, etc. Labels seem to have a very important role in the life of every product and not following the correct labelling requirements could be extremely expensive.

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On August 12, 2010, posted in: Cross-Cultural Articles by