Going Global: How to Succeed in International Markets

Successfully taking your business global and selling your products and services in international markets can be nerve-wracking. You know that each market has its own unique cultural, linguistic, and product needs, but you are not sure what this means to your business and you are overwhelmed by the amount of…

Case Study: Scotiabank ABM Screen Coding

Case Study: Scotiabank ABM screen coding

Scotiabank is one of North America’s leading financial institutions, and Canada’s most international bank. We work with marketing, multicultural banking, mortgage sales and many other departments within Scotiabank to provide translation and adaptation for languages such as Chinese, Urdu, Spanish, French, Tagalog and Punjabi. We worked with their IT team…

Culture and Why it Matters to Your Business

In 2003, an Xbox game received an extremely vocal and negative reaction due to religious content deemed offensive. Kakuto Chojin: Back Alley Brutal, developed by Dream Publishing and published by Microsoft Game Studios in 2002, contained verses from the Qur’an being chanted in the background. Since the majority of Muslims believe the Qur’an should be handled with the utmost respect as it is the literal word of God, there was considerable outrage among many groups for the perceived lack of deference afforded to the Qur’an in the Xbox game. As a result, the game was recalled and the companies involved alienated many potential customers and experienced a loss of sales.